When researching current entries for the competition I came across this video on youtube. I have included this in my research as I think it is a weak example of an ident for DCM. The brief asks us to capture the true emotion of cinema, however I find this is too literal and obvious. Obviously, the creator is expressing these emotions through the man’s eyes but it doesn’t really leave an impact as a viewer.
There could’ve been things the creator did better to leave more of an impact instead of staying focused on the eyes throughout he could’ve filmed the man’s eyes more straight on and maybe have done a slow zoom out or use video mapping on his face, just to make it a bit more interesting and memorable.