As a group, we looked at each other’s idents and ideas for the overall look of the showreels and we chose Holly’s. She had created a hexagonal design using RGB colours. We felt the design was simple, contemporary and versatile to use.
For the design process, the tasks were divided amongst the group. A team worked on the showreels and animation whilst another worked on the poster/leaflet designs. I was assigned a couple of roles within the design team and the showreel team.
Since I am a strong writer, it was my job to write up the content for the leaflets. Writing about each course involved in the show reel, I had to make sure that enough information was included as well as it being short and concise enough to fit onto the small leaflets. I worked with Olivia with the leaflet layouts to see if we needed the information shortened down and to see how it would look best.
I also looked for music/sound for the showreels. I searched royalty free sites for an electronic track and downloaded a lot of different ones and uploaded them onto the ‘Google Drive’ that was created as a way for everyone to view everything that people had created/designed/found. The group decided on a soundtrack from Incompetech called ‘Sky Rocket.’ The modern, electronic music fits in with the overall media theme and is something that everyone can easily listen to.
Overall we are pleased with our final outcome. A lot of last minute changes were made to the poster designs but luckily a lot of different designs had already been created so it didn’t take the group long to quickly decide on a different one that we could quickly edit before submission.
My final animation for Dark Lords.
Before making my final sting, I sketched out ideas in the form of storyboards. I then chose the best one and made a more detailed storyboard for me to follow when making the final animation.
During my research, I came across a motion graphics company called ‘Tigrelab.’ They’ve developed a lot of major projects including most recently a lyric video for a James Blunt song.
I like this particular animation by them because of the use of shapes to create the effect of a rocket launching and the effect of speed also. I also like the use of graphical shapes to create the planets. I may consider aiming for a graphical style when making my animation as it isn’t too complex to make but it looks sophisticated and contemporary.
The UK cinema advertiser, DCM, have set a brief for students to create a new 25 second ident that reflects the power of cinema and how cinema makes audiences feel.
The demographic is cinemagoers. So the ident needs to appeal to people of all ages, everywhere.
It is essential that the DCM mark is used in the animation and once it is used, it should always be active with light.
The end frame must result to the DCM mark with the strapline “Welcome to Our World.”
Music is not essential but it will be better to use this to bring the animation to life. DCM would prefer it if a sound design or mix was used rather than an existing song.
After reading the brief and the guidelines provided, I have decided to research current and existing idents in order to find inspiration for visual style and techniques to use in After Effects when making the final animation.